Hello and welcome to the Email Deliverability course. I believe this is the most comprehensive course on the subject and there is nothing more detailed on the subject when the course is over. This will improve your email marketing and your organization, and you will eventually need to take action to put this information into practice.
I am excited to share this knowledge with you.
So let’s start by understanding what Email Deliverability is.
1. What Is Email Deliverability?
Email deliverability is often misunderstood and overlooked in email marketing. Yet, it’s fundamental to the success of your email marketing campaigns and automation. Let me explain what exactly email deliverability is.
At its most basic, email deliverability is the ability of your email messages to reach your recipients’ intended inbox. When you send out an email message, whether it’s a marketing message, a notification, or a transactional email, your first goal is to get that message delivered to the person you want to reach. Only then can they read your message and take the action you want them to take.
2. Why is Email Deliverability Important?
If you’ve ever heard the phrase “The money’s in the list,” you know how important it is for your business to have an engaged email list. You’re taking this course because you know that email marketing is the key to nurturing leads and building long-term relationships.
A quality email list is one of the most effective marketing channels out there. But it’s no secret.
Your competitors know it. So do other businesses and spammers. As a result, inboxes are getting more and more crowded. According to Return Path, 24% of emails globally were lost in inboxes in the most recent quarter.
Just think, if a quarter of your email list doesn’t receive your messages, how much revenue are you losing? With a list of 100,000 subscribers, that’s 24,000 emails lost every time you send them.
So you need to make sure you’re doing it right and avoiding mistakes that will upset your ISP. Otherwise, you’re leaving yourself open to losing revenue – potentially a huge amount.
3. The Rule of Email Deliverability
The rule is not to send emails like a spammer. When you follow this, your ISP will trust you and allow your emails into the recipient’s inbox.
ISPs act as guardians, preventing spam emails from reaching users. They constantly monitor email sending behavior and analyze content to ensure users only receive emails they want.
This rule applies to both transactional emails (receipts, password resets) and marketing emails (newsletters, advertisements). ISPs are getting smarter at detecting spam, so don’t try to fool them.
Building your email strategy with this principle in mind will improve your email deliverability
4. Factors Prevent Your Email Deliverability
When you’re sending messages to a group of recipients, many factors can prevent your emails from reaching their inboxes:
- Spam filters
- Improper setup
- Authentication problems
- Content issues
- Low reputation
- And many other factors
The basis of email deliverability is ensuring two main things:
- You have a strong reputation
- All factors are optimized
When you have these in place, clicking “send” on your email campaigns means your recipients are more likely to get your messages and actually see what you sent them.
Now, email deliverability can get fairly complex because it’s not just one single factor that determines it. In fact, there are many different factors involved. We will summarize all the major factors that go into getting a great email deliverability score and maintaining a good reputation, helping you consistently get your messages to your recipients.
Use one of these tools to check your email deliverability: