Before we dive into advanced strategies, let me share something really important with you. You know what’s fascinating about failure? Look at what you’ve gained when you fail – it’s going to teach you a lot more than success ever could. When you find that recipe for success, these failures will help you realize your real capability.
1. Advanced Capture Page Strategies
The No-Gift Approach
You know. We actually don’t need to give away anything at all! When visitors come to your capture page, they opt into your email list just to see what your offer is about.
Thank You Page Optimization
Once they’ve opted in, they land on the thank you page and will be sent straight to the offer in 3 seconds. People will not have a choice to leave or to go to the next page.
Add this code snippet to your thank you page to automatically redirect to your offer in 3 seconds:
<script type=”text/javascript”>
function leave() {
window.location = “https://yourofferlink.com”;
}
setTimeout(“leave()”, 3000);
</script>
Welcome Email
A lot of people are gonna open those welcome emails. That’s why you want to make sure you’re getting clicks from both the thank you page and the link in the welcome email. It’s like having two shots at converting your visitor!
2. Understanding Your Audience
Knowing Your Demographics
Do you really know who your customers are? Most of your customers probably fit into a certain demographic. Understanding your audience better in your marketing efforts, that’s gonna help encourage conversions.
Age Group Impact
You teach a young boy how to start an online business a lot easier than you teach a senior. According to the statistics of many campaigns, right?. I have to say that I always get better results with younger age groups.
3. Email Marketing Mastery
Subscriber Engagement
If you constantly promote something to someone who isn’t interested at all, they will eventually just unsubscribe. I’ve noticed that the engagement of subscribers tended to be lower and lower daily after a lot of emails were sent.
List Maintenance
So what do we do about this? We need to find the solution to work with what we have. Remember, we don’t need to find the solution to run away from it. It’s all about adapting and improving our approach.
What if your current email list is not a good fit for the offer you are presenting to them, don’t worry I will reveal that in the next chapters.