In this lesson, we’re going to talk about how to build and manage your email. You know, this is where the real money is made in affiliate marketing!
1. Form Collection & Testing
Understanding Form Options
You know, email isn’t the only thing you can collect. You can also get your prospect’s name, phone number, or any other information you’d like from them.
Risk vs. Conversion Rate
But here’s something really important to remember – the more information you want to get from your visitors, the more chances that they’re gonna leave the capture page without taking any actions.
Best Practices for Form Design
When using any forms to capture more information than email, make sure that you really need it, that information is something that’s actually valuable to you. You know what? Most of the time, I only use one email form to collect emails. Keep it simple!
Testing
Testing is the most important part! Always test your sales funnel anytime you make any adjustments to it. Why? Because otherwise, you’re not gonna know that your funnel is broken until after you spent a bunch of money.
2. Email Infrastructure Setup
Choosing Your Autoresponder
Professional Email Domain Requirements
Here’s something really important about email domains. Due to changes with some internet service providers (ISPs), it’s not recommended to use generic email addresses in your campaigns from providers like Yahoo, Gmail, Outlook, or whatever. Instead, you should use an email address that is based on your own custom website domain.
Opt-in Methods
Let’s talk about opt-ins. There are two types:
- Double Opt-in: Subscribers sign up via your email subscription form, they get an email with a confirmation link, Must confirm to receive your emails
- Single Opt-in: Subscribers sign up and are immediately added, no confirmation needed, start getting emails straight away
Remember, you always need to use a single opt-in at all costs!
Connecting ClickFunnels with AWeber
Next, let me show you how to connect your capture page in ClickFunnels to your autoresponder service. Every time a visitor opts into your funnel, your autoresponder will store the email of your visitors.
This connection between your capture page and AWeber is what makes everything work automatically. Once you set this up correctly, all your leads will flow directly into your AWeber account, ready for your email campaigns.
Welcome Email Setup
Every time a visitor opts into your capture page, AWeber will store their emails and also send a first welcome email to their inboxes.
3. List Building & Management
List Organization
You need to use a different list for different niches. You cannot put people with high blood pressure in the same list with diabetic people.
Broadcast Email
When it comes to broadcasting:
- Use it every day to send promotion emails
- Schedule messages for different times
- Plan your promotional calendar
Thank You Page Integration
We need to connect it to the offer to finish the final stage of our sales funnel. Let’s add some more details over there, and then let’s say something like “in the meantime please check out these amazing offers.”
Scaling Your Email
You have complete control over your list and the power to scale it up to make more money. Everyone starts with a small list, but that’s just the beginning. Think big – imagine what you could achieve when your list grows to 20,000 or even 50,000 emails! The possibilities are truly limitless when you have a responsive email list at your fingertips
List Monetization
I made commissions with just a small list. What happened with the big list, you know the really big list like 20 or 50,000 emails? Just think about how much you could earn from it!
Remember, your email list is your greatest asset in this business. The bigger it grows, the more potential it has to generate income.