Hey there! After our previous lesson, you should have a good understanding of what a sales funnel is. Today, we’re going to dive into finding the right offers and niches that can make you real money online.
1. Finding the Offer and Niche with ClickBank
You know what’s really crucial for your success in affiliate marketing? It’s picking the right combination of offer and niche. Well, let me tell you something important – whenever I start a campaign to make money, offers are what I look for first. Why? Because the right offer can make or break your entire funnel.
Evergreen Niche vs Hobby Niche
Let’s talk about something that trips up a lot of beginners – choosing between a hobby niche and an evergreen niche. Most people will tell you to find a niche in something you’re passionate about. “Follow your passion,” they say. And while that sounds great in theory, let me share why I recommend a different approach, especially when you’re just starting out.
Hobby niches can be tricky. Sure, you might love collecting vintage stamps or building model trains, but here’s the challenge – these markets often have limited monetization potential. They might be too small, or the audience might not be ready to spend money consistently.
On the other hand, evergreen niches are like a steady stream of income. They’re based on problems people will always have and are willing to pay to solve. Think about it:
- Health and fitness (people always want to look and feel better)
- Wealth and money (who doesn’t want more financial security?)
- Relationships (eternal human need)
- Personal development (continuous journey)
When you’re just starting out, I strongly recommend going with an evergreen niche. Here’s why – you don’t want to spend months creating content only to realize that particular niche just can’t really be monetized!
Making Money with ClickBank
Let me introduce you to what I consider one of the best affiliate programs in the world – ClickBank. What makes it so amazing? It’s completely free to join, there’s no screening process, no caps or complicated metrics, and it’s a simplified affiliate network. Perfect for beginners!
You start by building your sales funnel, then focus on building your email list. At the final stage of your funnel, you’ll need a solid offer. Get some quality traffic flowing, and once you know you’re profitable, you can scale the whole thing up!
ClickBank Gravity Scores
Here’s something crucial you need to know about ClickBank – they use a measure called gravity to represent how well a product is selling. This is your secret weapon for finding winning products.
When you see a very high gravity score, like 100+, it generally indicates there’s a lot of competition. But here’s the thing – competition is actually good because it means there’s lots of demand! On the flip side, sometimes a low gravity product can still be worth promoting. It might simply be new or an undiscovered product.
Learn more about clickbank gravity score
A product with enough gravity to prove it sells, but not so much that you’re up against every affiliate marketer out there.
2. Creating Your First Funnel with ClickFunnels
Do you know what tool I’m absolutely loving for building my sales funnels? ClickFunnels. I’m using it to build most of my funnels, and there’s a good reason for that. They offer a 14-day trial to test everything out, and after that, it’s $97 a month.
ClickFunnels gives you access to a ton of professional capture page templates. You don’t need to be a design expert – just pick a template you like and edit it to match your needs.
For your funnel to work, we need to create something valuable to exchange for emails – your lead magnet. Think of this as your digital handshake. We’re going to look around for a free ebook or maybe a short report that provides real value to your audience. I know a fantastic website that sells cheap ebooks with giveaway rights – perfect for creating lead magnets quickly without breaking the bank.
Here are some website to get ebooks, reports:
What makes ClickFunnels special is how it brings everything together:
- Easy drag-and-drop builder for creating beautiful pages
- Professional templates you can customize in minutes
- Built-in email integration
- Comprehensive analytics to track your results
- Automatic follow-up sequences
Let’s make sure you’re set up for success:
- Start your ClickFunnels trial
- Select your funnel template
- Customize your capture page
- Create or source your lead magnet
- Set up your email integration
Learn how to build sale funnel using ClickFunnels
While ClickFunnels is powerful, I understand that $97 a month might be a significant investment when you’re just starting out. Here’s a great option – Systeme.io. You can start with their free plan, and yes, it will have a small watermark, but don’t let that stop you. It’s a perfect way to test your funnel and start building your business without any upfront costs. Once you start generating revenue, you can always upgrade to remove the watermark and access more advanced features.