Do you remember the challenge we discussed earlier about list-offer mismatch? You know, when your current subscribers aren’t responding well to your offers because they’re not exactly what they signed up for?
Today, I’m going to share something really exciting with you – a powerful strategy called click trading or ClickBanking. It’s an action when two people do an exchange with the same quantity of clicks. Think of it this way – you send them 100 clicks, and then they return that by sending 100 clicks back to you.
Let me remind you, the focus is on exchanging clicks, not emails—this approach isn’t valid.
1. The Click Exchange Process
Finding the Right Partners
The first step is looking for a partner who has the same email list in your niche. Because you are new, you suggest sending the traffic first, and after sending traffic, let them know and provide your link for the return.
System Operation
Instead of only sending traffic to your own offer, you’ll direct it to your clickbanking partner’s opt-in page, making your traffic work harder for you. In return, you’ll receive clicks back from your partners, sending fresh prospects through your sales funnel. It’s like doubling the value of your traffic – you help your partners build their lists, and they help you build yours!
2. ClickBanking Strategies
Demographic Optimization
You might send partners to a certain type of audience but get different types of audience back into your list. And you know what’s interesting? Partners are not going to complain because they don’t know exactly what the demographic is – because we exchange clicks – not emails.
Think about what this means for your list engagement. Remember those challenges we discussed in the last chapter about subscriber fatigue? Well, with ClickBanking, you’re constantly introducing fresh prospects to your list while sharing different offers(ClickBanking partner’s sale funnel). This naturally solves the engagement issues we talked about earlier. Your subscribers stay interested because they’re seeing new, diverse offers instead of the same promotions over and over.
Here’s something really important – always keep your new traffic separate from your existing segments. If you’re doing click exchanges with partners in the weight loss niche, but some of these new subscribers are actually interested in business opportunities, you don’t want to mix them with your current weight loss segment. Create fresh segments for your ClickBanking traffic – this way, you can test and observe how these new subscribers respond to different offers before deciding where they best fit in your email ecosystem. Remember, proper segmentation isn’t just about demographics – it’s about maintaining the quality and responsiveness of your existing lists while maximizing the potential of your new traffic!
Diversifying Your Offers
You don’t have to promote the same offer again and again to your list anymore. In the process of doing ClickBanking, you will get connected with a lot of partners. Every day your audience will see a lot of different offers from your ClickBanking partners.